Twitter announced on Thursday that it will provide a share of its advertising revenue to certain content creators on the platform. The eligible creators will receive a portion of the ad revenue generated from ads displayed in their replies. To qualify, creators must be verified users with a minimum of 5 million impressions on their posts in each of the last three months and have a Stripe payment account.
Efforts to Attract More Content Creators
In an attempt to attract more content creators, Twitter has been introducing various initiatives. Earlier this year, the platform allowed users to offer paid subscriptions for their content. Additionally, Elon Musk, the billionaire who acquired Twitter in October, has previously stated that the company will pass on the entire subscription revenue to creators during the first year, excluding payment gateway charges.
Musk’s Decision and Meta’s Challenge
Elon Musk’s recent decision to share advertising revenue with selected content creators follows the launch of Meta Platforms’ Threads app, which directly competes with Twitter. Within just five days of its release, Threads has already amassed over 100 million sign-ups. However, Twitter has taken legal action against Meta, alleging that it has hired former employees with access to trade secrets and confidential information.
Temporary Tweet Limit and Revenue Concerns
In a recent move by Musk-owned Twitter, the platform implemented a temporary limit on the number of tweets users can view per day. This measure aims to address issues related to extreme data scraping and system manipulation. However, the decision has faced backlash and may undermine Twitter’s efforts to attract advertisers. Advertisers have already expressed concerns about Musk’s approach to content moderation rules, which has impacted the company’s revenue.
