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Visa’s New Office Reinforces Digital Transformation in Pakistan

Visa (NYSE:V), the leading digital payments provider worldwide, has officially opened its new office in Pakistan. Solidifying its dedication to supporting financial institutions, merchants, government partners, and local communities in driving digitalization of payment systems.

Expanding Talent Acquisition Strategy

Visa’s new office in Pakistan aims to bolster its talent acquisition efforts by attracting and retaining key professionals. The purpose-built space prioritizes the needs of the staff, offering a hybrid work environment that fosters collaboration, innovation, and inclusivity.

Accelerating Cash Displacement and Supporting a Cashless Economy

In the North Africa, Levant, and Pakistan (NALP) region, the displacement of cash has accelerated over the last two years. Visa has witnessed a rapid rise in digital payment adoption and is committed to facilitating Pakistan’s transition to a cashless economy through digital transformation. The company’s innovative solutions have already contributed to encouraging this shift in payment behavior.

Collaborating with Local Entities for Enhanced Payment Options

Visa’s expanded on-ground presence in Pakistan aligns with the government’s digital commerce agenda. Signifying the company’s commitment to collaborating with local banks, businesses, and fintechs to design and deliver sought-after payment options for Pakistani consumers.

Umar S. Khan, Visa Country Manager for Pakistan, States:

“As a network that works for everyone, everywhere, Visa’s mission is to drive digital commerce for the benefit of consumers, businesses, and the economy across Pakistan.

Our new office will enable us to continue collaborations with local financial institution clients, merchants, and fintech partners to develop and deploy efficient, convenient, and secure processes for offline and online commerce.

For us at Visa, it is a place where our employees, clients, and partners can seamlessly collaborate to create solutions. Develop user experiences, and share ideas – all with the goal of helping businesses, individuals, and economies thrive.”

Supporting the Growing Payments Ecosystem and Digital Economy

Visa remains dedicated to empowering fintechs in the region by fostering partnerships through the Visa Acceptance Cloud. And offering cost-effective acceptance solutions like Click to Pay and Tap to Phone for SMBs.

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