Apple’s Generative AI Rival to ChatGPT

Apple Inc. (AAPL.O) has recently taken steps into the world of artificial intelligence (AI), reportedly developing its own offerings akin to OpenAI’s ChatGPT and Google’s Bard. This news sent Apple’s shares soaring by up to 2%, reaching a record high.

Creating their own framework called “Ajax,” Apple is focusing on building large language models (LLMs) and testing a chatbot known internally as “Apple GPT.” However, the company has remained tight-lipped, refraining from commenting on these developments.

Unlike other tech giants such as Alphabet (GOOGL.O) and Microsoft (MSFT.O), which have been actively incorporating AI into their products, Apple has been rather reserved on the AI front. At their developer conference in June, the company conspicuously avoided mentioning the buzzword.

Though Apple has subtly integrated advanced AI features into products like Apple Photos and on-device texting, analysts believe they are still lagging behind their competitors in adopting this groundbreaking technology. Even their voice assistant Siri has shown minimal progress over the years.

Leading the AI endeavor are John Giannandrea, Apple’s head of machine learning and AI, and Craig Federighi, the top software engineering executive. The company has assembled several teams to work on this project.

Apple’s new virtual assistant demonstrates its capability to summarize text and provide answers based on its training data. Currently being used internally for product prototyping, the tool closely resembles Google’s Bard, ChatGPT, and Bing AI, functioning as a web application.

As of now, Apple does not have a concrete plan for the tools in development. However, insiders suggest that a significant AI-related announcement is on the horizon, slated for next year.