Twitter, in the process of rebranding to ‘X’, has encountered a setback as it was swiftly forced to take down the massive, flashy X logo that adorned its San Francisco headquarters just days ago.
Concerns from Nearby Residents
The hastily installed sign, propped up with sandbags, drew objections from nearby residents. Despite Twitter’s claim that it was a “temporary lighted sign for an event,” the city’s complaint highlighted Twitter’s uncooperative stance with inspectors trying to access the roof.
Violation Notice and Safety Worries
Patrick Hannan, the communications director for the San Francisco Department of Building Inspection and City Planning, confirmed that the building hosting Twitter’s headquarters received a notice of violation. The Department received 24 complaints over the weekend, citing concerns about the structure’s integrity and illumination.
Fines Imposed for Lack of Permits
No permit was requested for dismantling the logo on the morning in question, and Hannan revealed that fines would be imposed on the building’s owner for not obtaining proper building permits for both the installation and removal of the structure.
