The country’s economic charts continue to show instability, which has had a detrimental impact on the already struggling car sector. Despite receiving a modest $3 billion from the International Monetary Fund (IMF), there is no immediate relief in sight.
Financial Bill 2023 and its Impact
The situation has been further exacerbated by the implementation of the new tax in the Financial Bill 2023. This has added to the challenges faced by car manufacturers, who are now compelled to launch enticing schemes and services to attract customers to their otherwise deserted dealerships.
MG’s Innovative Mobile Aftersales Service
MG JW SEZ has introduced an exclusive “Mobile Aftersales Service” for its customers, specifically targeting owners of HS Essence vehicles. This unique offering allows customers to select their preferred location for maintenance services, which proves particularly beneficial in cases of unexpected breakdowns during journeys.
In May 2023, MG Pakistan raised the price of the locally assembled MG HS Essence by Rs. 50,000, bringing it from Rs. 8,199,000 to Rs. 8,699,000. The price increase can be attributed to factors such as the devaluation of PKR against USD, the non-availability of LCS by the State Bank of Pakistan (SBP), import difficulties, and a shortage of raw materials.
